This year's National Day Golden Week the ghd stores selling reason, the person in charge of the three supermarkets analysis, the main business joint manufacturers to carry out joint marketing, and put a lot of promotional resources, competing in general down the sales price of GHD; at the same time, stores also introduced a variety of forms and innovative promotional activities to stimulate consumption to a certain extent.
In addition, ghd australia production accelerated warming was hot, the small size, so that the consumer of GHD now focus on the explosive state, is the multi-party work together to contribute to the festive spending is focused on the release. However, this does not mean that consumers not only this does not mean that consumers not rational, the opposite of rational consumption trend is increasingly evident.
ghd straighteners, general manager of the Wu a return visit to the stores during the festive season of 500 consumers, the survey shows that GHD should be less than 30% of the first purchase of the reasons customers, which has dramatically changed the rate of past price -oriented accounting for more than 70%. Consumers value the professional services for the first time more than 25%, and fully close the number of price -oriented consumers, and the other on the shopping environment, product, brand reputation, the preferred rate were raised to about 10%, all indicate that the consumer groups spending habits and consumer behavior gradually becoming rational.
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